Svend Hollensen is Ph.D. (Dr.) and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery.
After working in industry he received his Ph.D. from Copenhagen Business School (CBS) in 1992.
He has published articles in international recognized journals and is the author of the following globally published textbooks, e.g. Global Marketing, 4th ed, which was published in May 2007. This book has been translated into Chinese and Russian.
Svend Hollensens research interests are within Relationship Marketing, Globalization and Internationalization of companies.
Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank.
Hollensen, Svend and Marcus J. Schmidt (2008): Marketing Cases, McGraw-Hill Education
Hollensen, Svend (2008): Essential of Global Marketing, 1st edition, Prentice Hall / Finantial Times.
Hollensen, Svend (2007): Global Marketing, 4th edition, Prentice Hall / Finantial Times, (ISBN 978-0-273-70678-6).
Hollensen, Svend and Marcus J. Schmidt (2006): Marketing Research An International Approach, FT / Prentice Hall Education, UK (ISBN-13: 9780273646358)
Hollensen, Svend. (2005): Marketing Planning A Global Perspective, McGraw-Hill Education, 2005, UK (ISBN 0-07-710428-8)
Hollensen, Svend (2003): Marketing Management A Relationship Approach, Prentice Hall / Financial Times (ISBN 0-273-64378-9)
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