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YouTube introduces search keyword advertising in Australia
www.brisbanetimes.com.au
YOUTUBE is allowing advertisers to buy search keywords for their videos for the first time in Australia.
Ikon wiggles out a win in search - AdNews
www.adnews.com.au
Ikon to take on search marketing duties for UK sporting goods retailer Wiggle, which is growing its ecommerce business in Australia.
AdNews: Paid search under scrutiny - AdNews
www.adnews.com.au
Law firm Slater & Gordon has questioned the value of paid search, opting instead to focus on organic search. However, search experts still believe a...
Ikon strengthens search - AdNews
www.adnews.com.au
Ikon Communications has appointed OMD account director Simon Dunwoody to the newly created role of head of search, as the agency enlists six senior search...
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