Elitify in Yasni Exposé of Pravin K Gupta

A year has gone by and we are at the beginning of the New Year. It is a time for new beginnings, a time to celebrate, and a time to spread the happiness. It is a time to give gifts to loved ones and see their faces light up. We at Elitify, also believe in spreading happiness among our faithful customers. That is why, we have provided you another reason for cheer – we announce our New Year clearance sale. Yes, sale! To match the spirit of the season, we are introducing a clearance sale on products for both men and women with up to 70% discount on selected products. Our discounts start from a staggering 20% and go up to 70% on certain products. To ensure that you can shop guilt free and get gifts that your loved ones actually like, our clearance sale includes a wide range of products. In fact, nearly everything you want is on sale. Our New Year’s clearance sale offers discounts on a variety of items of clothing and accessories for men, women, and kids. To ensure that you can dress up your home for the occasion or give practical, useful, and stylish gifts, a variety of home products are also on sale. To sum up our philosophy, our CEO, Mr. Amit Rawal says, “The New Year signifies a new start, a new beginning. It is an occasion that should be celebrated and bring a smile to everyone’s faces. With this clearance sale, we hope to be a small contributor to that smile.” With a wide range of our popular items on sale on attractive prices, you will find shopping at Elitify even more exciting. So what are you waiting for, visit us before everything is sold out!

There was a time when men were not supposed to pay attention to their looks or wardrobe. They were not supposed to be concerned about whether that shirt goes with that pair of trousers or if that belt matches those shoes. They were not supposed to care about what their eyebrows look like or if their hair is going grey. All they were supposed to care about was whether or not their clothes are comfortable, clean, and free of rips. Anyone paying too much attention to their appearance, clothing, or accessories was labeled as effeminate. But those days are long gone. Today, men are well groomed and discerning about what they wear. They are concerned about looking good and having a good first impression. That is why men’s grooming and clothing has become quite popular. Increasingly, men are looking towards finding high quality, branded clothing that matches their personality and body type. But the hallmark of a well-groomed man is more than his looks and clothing; it also extends to the accessories he carries. Let’s take a look at the fashion accessories that every man must have. 1.Classic Black Belt: Let’s start with the obvious. One of the most critical accessories for men includes a classic black leather belt. As an essential component of a man’s wardrobe, a belt needs to be able to complement whichever attire you don while not wearing a matching one. This makes a classic black belt essential because it can match any type of clothing you wear. 2.Black leather shoes: Shoes, especially black leather ones, form another essential component of a man’s wardrobe. Like belts, shoes also need to be complementary to the clothes you are wearing. Moreover, a good shoe is the one that matches the color of the belt you are wearing. This makes it doubly important to get that black leather shoe. 3.Ties: Irrespective of whether you wear suits frequently or rarely, any man who dons a suit even on occasion is incomplete without a tie. Since ties are supposed to set off your suit and add a spark of color, it is a good idea to buy an in-season textured, silk tie. The texture of the tie will prevent it from becoming too gaudy while adding the much needed splash of color to your suit. The number of ties you buy would depend on how frequently you wear a suit. 4.Wallet: A leather wallet is critical to any man’s wardrobe. It is needed in both formal and casual settings and needs to be simple and stylish. As far as a wallet is concerned, you cannot go wrong by choosing a black or a brown leather wallet that is stylish and free of embellishments. It would go with nearly all your clothes and would be a good investment. 5.Watch: Even nonmetrosexual men wear watches. It is a timeless classic that needs to be worn by everyone. A watch is a reflection of your own personality and therefore, it is a good idea to invest in a quality watch. If you can afford it, then it is a good idea to buy two watches – one for formal occasions and the other for casual occasions.

Want to gift exclusive items to friends and family in this holiday season and are slightly wary of the prices? Want to gift personalized items to loved ones while keeping a control on your spending? Don’t worry, we at Elitify understand your needs and feel obliged to share goodwill in this holiday season. That is why we are announcing a clearance sale on a wide variety of products for men and women. Our sale ranges from an impressive 20% to a staggering 70% discount. In keeping with the season of cheer, our discounts are on an impressive range of products so that you can choose something that meets everyone’s tastes. For men, we have discounts on items of clothing, such as jeans, shirts, trousers, swimwear, and ties to accessories, such as wallets, watches, shoes, and belts. For women, our discounts are on items of clothing, scarves, clutches, purses, totes, pouches, hats, flip flops, sandals, stylish shoes, key chains, watches, phone covers, ear rings, and bracelets. Our attractive prices, exclusive products, wide range, top line brands, and authenticity guarantee make us a popular choice for gifting. So what are you waiting for, come visit us and select the products you want before they are sold out.

Everyone knows that accessories can make or break an outfit. A good accessory can make even the simplest outfit shine and a bad accessory can bring down even the most amazing outfit. The holiday season and the approaching parties have made it even more important for women to have good accessories. At Elitify, we understand the need for new, classy, and beautiful accessories and also appreciate the loyalty of our customers. To show that we understand today’s woman and offer them a token of our appreciation, we have launched an online sale for women’s accessories. To ensure that there is something for everyone, we have provided impressive discounts on handbags, clothing items, beach accessories, flip flops, fancy footwear, bangles, ear rings, bracelets, and necklaces. Similar discounts are also available for sprays, lotions, makeup bags, cosmetic cases, carrying cases, swim wear, sunglasses, watches, scarfs, key rings, travel kits, fragrances, formal wear, belts, suitcases, gloves, phone cases, tablet cases, iPad cases. So you can actually buy the accessory that meets your tastes and requirements. All this is over and above our impressive range of brands and unquestionable quality of products. So don’t hesitate, come and check out the accessories before they are sold out.

There is chill in the air and the smell of the holiday season is in the air. It is a time for friends, family, and enjoyment, a time to get in touch with the people who are important to you. But that is not all. The oncoming Christmas brings with it the images of filled stockings, good food, and gifts. After all, this is a season for giving and receiving. But giving gifts to the man in your life is not easy. It is difficult to know what to give someone other than boring ties, cufflinks, and watches. After all, there are only so many ties, watches, and cufflinks one can wear. The need of the hour is to give a gift that celebrates the season. That is why you need to buy gifts that are unique and are specially designed as Christmas gifts for men. Examples of these include stylish clothes and accessories for men. From trousers, shirts, sweaters, jackets, and shoes, you should give a gift that is imaginative and suits men for men of all ages. So you should choose from cufflinks and maroon jackets for the traditional men to red trousers and shoes for the experimental.

With increasing focus on comfortable living, today’s elite don’t want to restrict themselves to dressing in style, they also want to live in comfort and style. Focus on homes that make a style statement while retaining comfort has intensified. Now, people who dress in style want to live in style too. As a result, people have begun looking for home décor items that complement their personal style statement. That is why the demand for home décor items from internationally acclaimed designers has intensified. People are now looking for brands such as Pottery Barn, Martha Stewart, and Lenox. According to Technopark, the home decor market in India is equally distributed between decorative items and furniture and has shown tremendous growth in recent years. It was estimated to be worth approximately $13 billion in 2010; and it is predicted that home decor will be worth approximately $20 billion in another two years. All this has been made possible by changing market trends. Most high society people want to decorate their homes so that their homes are an extension of their personal style statement. In search of quality, plenty of people are realizing the importance of quality over quantity and want to own world-class furniture and home décor items instead of their cheaper imitations. This is supported by the fact that the young generation also wants to make a style statement with their homes. In fact, today the average age of people preferring to make a unique statement with their home and furnishing has reduced from 40 to 27. Amit Rawal, the founder of Elitify.com agrees, “with decreasing average age, buyers are now more conscious of what their homes look like. They want their homes to reflect their own personal style and want quality items that reflect the best of the industry.” Co-founder of Elitify.com, Anahat Rawal, supports that statement, “today, people do not shy away from demanding quality home décor items from the best brands in the home décor industry. People want to own and show off the latest international brands at their homes.” That is why Elitify has introduced its Home décor range of items for the elite customers. These items range from kitchen essentials and bar accessories to beddings and other home décor items. With an impressive range of glassware, towels, cutlery, cookbooks, kitchen appliances, table linen, duvet covers, sheets, clocks, candles, fragrances, photo frames, showpieces, and divinity items, Elitify has everything the elite customer needs to entertain in style. In addition to the impressive range of items, Elitify also offers a wide variety of internationally acclaimed brands. A few examples of these brands are 360 Degree, Agraria, Anthropologie, Ashton Stutton, Capri, Crystal Clear, Dansk, DecoMates, Fiesta, FCML, ISTEEL, Kikkerland, Lenox, Lorren Home Trends, Luigi Bormiolli, Luminarc, Malt and Barley, Martha Stewart, Mikasa, OXO, Pointehaven, Pottery Barn, PORTMEIRION, Quest, Royal, Sherry Kline, Sophie, Tommy Hilfiger, Torre & Taque, True Décor, Vandor, Voluspa, Winter Nights, Zara, and Zou. There is something for nearly everyone.

The fashion industry is one of the most evolved industries in the world. In fact, each season brings forth new and unique fashion trends into the market. This industry is so evolved that each country has its own fashion trends. But the most popular trends are the ones that are supported and accepted by Hollywood. Dependent on the latest designs and popularity among Hollywood elite, Western fashion trends are watched and emulated by most fashion-conscious people across the world. The aspiration of most fashion-conscious people in today’s modern society is to be able to wear the designs by elite Western designers. If successful, such people are looked up and sought after at most page 3 parties and other elite social functions. After all, you cannot attend a media-attended social do without wearing the latest fashionable attire. But obtaining the latest fashionable attire can be a cumbersome process. It involves visiting several prestigious shops or showrooms of several designers to select outfits for men, women, or kids. It also involves visiting several other shops to obtain accessories for the outfits.With the limited amount of time available these days, it becomes necessary to plan shopping trips months in advance, risking a change in trends. The solution to this problem lies in online shopping. We, at Elitify present you with the option of online shopping in India. As one of the first of its kind, Elitify enables you to purchase designer outfits, accessories, handbags, and even shoes for men, women, and kids from a single location. This location is our web site, which offers a variety of options for the entire family. To simplify things, Elitify enables you to buy an entire ensemble within minutes. All you need to do is to visit our web site, select the outfit, accessories, and shoes you want, specify the size you want, and place your order. Our web site will let you know when to expect the delivery of your order, which will be completed without the need to step out of your home. Moreover, Elitify provides you the option of paying on delivery using cash, credit cards, or even debit cards. And if you so desire, you can also make a payment after placing your order. But that’s not all. In addition to the convenience of shopping online, we have plenty more to offer. Variety of Products: At Elitify, we have ensured that there is a wide range of clothes to choose from. For example, men can shop for belts, cufflinks, perfumes, hats, scarves, mufflers, ties, handkerchiefs, wallets, suits, jeans, t-shirts, formal shirts, casual clothing, and even leather jackets. A similar variety of clothes and accessories are also available for women and kids. We at Elitify, even have separate clothing and accessories for babies, girls, and boys of ages ranging from 2 years to 14 years. Selection of Brands: In addition to a variety of types of clothing and accessories, we at Elitify offer a large selection of brands for you to choose from. Now you can buy different pieces from different brands to create your own, unique style. With over 200 brands to choose from, you will be spoiled for choice Assured Quality: In addition to the wide range of clothes, accessories, and brands, we also provide quality assurance. In fact, you can take any item you purchased to any company store worldwide and receive brand validation. With a personal stylist, free shipping, and easy ordering, why not take a look at what we have to offer at Elitify.com? You won’t be disappointed.

As women, one of the dilemmas for modern lifestyle is the right accessory for the right occasion. And the most important accessory of them all is a handbag. There is something to be said for a well-dressed woman holding the perfect handbag in her hand – the tiny clutch to set off that perfect gown, the large, trendy handbag to go shopping with, or the stylish handbag that is perfect to get to work with. But where can we get a handbag that suits our needs and styles? The process of selecting a handbag requires that you have an excellent range to select from, plenty of time, and a brand name that would make others jealous. Most of us are able to find one of these things but finding them all is, often, out of the question. That is why, we at Elitify, came up with the idea of introducing online shopping in India with a twist. Assured Quality: We only store handbags by renowned, international designers! Ranging from Coach and Michael Kors to Ralph Lauren, Tommy Hilfiger, Victoria’s Secret, and Armani Exchange, we have the best handbags from the most reputed designers with authenticity that you can verify. With latest designs and assured quality, you will be spoiled for choice. Shopping for women has never been easier. Apart of wide range of handbags, we also offer designer shoes, clothing, casuals, T-shirt, shirts, accessories, jeans, etc for men, kids and women. Variety: While a good designer has the ability to make a handbag the star of your ensemble, you most certainly don’t want to be seen carrying a tote bag at a black tie event. That is why we carry a huge range of handbags. Our range includes clutches, tote bags, duffels, backpacks, cross body and shoulder bags, wallets, wristlets, and even casual bags. We have a handbag for every occasion, ranging from the sleek and stylish to the casual and feminine. You will certainly be spoilt for choice. Timely Delivery: Now we at Elitify, do realize the importance of time. After all, if you need that gold clutch to set off your red ball gown for Saturday’s party, it won’t do any good the next Monday. That is why we have ensured that you know the approximate number of days it will take for each handbag to reach you. That way, you could plan to purchase your favourite handbag in time for that party. Personal Stylist: There may be times when you might be spoiled for choice and might be confused about what to purchase. That is why we offer the services of a personal stylist for free. Just a call away, our personal stylist will listen to you and offer their expert advice. They will help you personalize your look and ensure that you are styled in your own unique style. To top it all, this is for free! Easy Payment Options: Often, online shopping is scary because we don’t know what we are getting. Even though we at Elitify can vouch for the quality of our handbags, we know that you might need that extra assurance of actually checking the handbag with your own hands. That is why we have the cash on delivery option using which you can pay when you receive your handbag. There’s more! You have the option to pay cash or through a credit or debit card. Though it won’t come to that, you can also opt for our easy 10 day return policy if you are not satisfied. We have a lot more to offer. So why not take a look at what we have to offer at Elitify.com.

Internet has changed how we do our shopping. Today, more and more people prefer online shopping in India over conventional ways of shopping. In fact, online shopping has become the most popular mode of shopping due to several advantages and benefits associated with it. Here are some lucrative benefits of online shopping that are difficult to ignore:1) Convenience The convenience remains the buzzword when you talk about the world of shopping online. Nothing can beat the ease of shopping when you have time and opportunity. You don’t even need to wait desperately for your turn at the counter. You can easily place an order for almost any product ranging from handbags, shoes, and fashion garments and accessories for men, women, and kids such as casuals, T-shirt, Shirts, jeans etc. The best part about shopping online is that you can buy goods from any part of the world. In fact, many people call online shopping a ‘no pollution’ shopping experience. 2) Better PricesYou can expect mind blowing deals and discounts from various online stores as there is no middleman involved. Not only this, you can even compare and research about the prices and find out the best possible deal. There’s more! You can even check reviews of other online shoppers and get more information about product or service of the retail house.3) VarietyThere is a huge range of products in online world, which you cannot overlook. You can get all leading brands at one place and follow the latest international trends without even leaving your house. Online stores offer you a great selection of colors and sizes that can be difficult to find from your local store. Other than that, many online stores still accept your order if goods run out of stock and they ship the products when the stock becomes available. 4) Gifting becomes easyOnline shopping has also redefined the gifting trends. Now, you can send gifts to your friends and relatives irrespective of the geographical distance. Now, it has become so easy to show that you care by remembering to send gifts on special occasions such as birthday, Valentine’s Day, wedding anniversary, marriage, Mother’s Day etc.5) Lesser ExpensesIt has been noticed that shopping for women or men turns out to be quite expensive as you tend to spend more on eating out, fuel, and impulsive shopping. Online shopping allows you to save huge amount of money on additional expenses of this sort.6) Discreet PurchasesMany of us want to do certain things in privacy. Online shopping allows you to indulge in discreet purchases such as sexy lingerie, secret novelties etc. You can buy these and other goods without feeling embarrassed with no one watching you.7) Avoid CrowdOnline shopping can save you from hassles of indulging in shopping amidst an unwanted crowd. It can be a traumatic experience to face the crowds during festivals and special events. Forget your traffic worries and parking hassles. Just log on to your computer and start shopping today. About Author: Siddharth Puri is leading the marketing, alliances and new business development team at Elitify. He has more than 8 years experience in online sales and marketing. Siddharth is passionate about clothes and shoes and loves to write on topics related to online marketing and latest fashion trends topic.

Kidswear industry is no more a child’s play. This industry has assumed a competitive position among men and women’s apparel industry and now occupies a quarter of the entire apparel industry in India. Kids have their own taste and preferences and they are more aware of fashion sense due to active promotional measures adopted by the apparel companies targeted at kids. As a result, kidswear fashion market is now being considered as equivalent to adults fashion market with kids becoming increasingly aware of emerging fashion trends and fashion styles. Elitify, which is India’s premier style lounge for men women and kids offers an amazing collection of cute and stylish garments & kids accessories to pamper these tiny tots. “The Indian retail market for children’s apparel is one of the most promising segments in India. In 2011, it stood at Rs. 37,300 crore (which is around US$7 billion) as per the research and consultancy firm Technopak Advisors and is registering an impressive annual growth rate of 17 per cent year after year. “ As per Anahat Rawal, the co-founder of Elitify, “children and their parents have become brand conscious. As parents have more money due to double-income families this segment is least affected by the economic crisis. It is further poised for major growth in the coming years.” Just log on to http://www.elitify.com and go to their kids section. The site offers an amazing collection of Kidswear clothes, Educational Toys, Shoes, Jeans, Nightwear for your baby and kids in almost every style and size while you can shop from the comfort of your home/office. The stylish range of kidswear includes iconic summer must haves in every color under the sun. For first time buyers, the website offers an irresistible? 20% discount on their first purchase. Another lucrative scheme is the reward system. When you recommend Elitify to your friends, you can get Rs.1000 when your friends make their first purchase. There’s more! Not just kidswear for your babies, young boys and girls, you can even buy shoes, toys, educational magazines, accessories and books for your kids from elitify.com. The site also features Best Sellers for kids listing items as per kids’ age, size, price and designer label. All items are shipped for free and within 3-5 days of placing your order. The company believes in providing simple and hassle-free online shopping experience and thus offers 10-days return policy.   The international designer labels include: Animal Planet, Baby Gear, Blue Berry, Ema Jane, DKNY, Calvin Klein, OXO, Paul Smith, Paul Smith Junior, Plan Toys, Playmobil, Ralph Lauren, Skip Hop, and so on. While for boys, you can shop for a wide range of branded kids accessories, polo t-shirts, shirts, and t-shirts, innerwear, jeans and trousers, for girls, you can get designer accessories, dresses and skirts, outwear, apparel sets, swimwear, shirts, t-shirts, tops and leggings. There is a cute and wide range of nightwear, babycare and feeding products, swimwear, gift sets, dresses, outwears, apparel sets, trousers and leggings for kids in numerous colors and size options. Log on to http://www.elitify.com today to browse through impressive range of baby and kids products and avail your first discount! And if you are a returning customer, we have an exciting range of kidswear for you!

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Shop at Elitify.com for branded apparel, accessories, swimwear, outfits, sets, footwear, gift sets, outerwear,educational books, toys & personal care products for little boys, girls & babies. We stock international brands like Juicy Couture, Warner Brothers, Calvin Klein, Ralph Lauren & many more reputed brands for kids. Our prices suit every budget, and our sales and periodic discount offers make our deals hard to resist. You can now take care of your little one’s clothing needs from the comfort of your own home. Easy to use, and customer friendly, Elitify.com will enable you to easily shop for your children. We offer a 10 days “NO QUESTIONS ASKED” return policy* and provide free shipping throughout India along with providing a cash on delivery payment option. So if you want to imbibe some serious style into your kids at an early age, look no further than Elitify.com/kids. *subject to terms & conditions

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Screen legend Audrey Hepburn famously said, “There is a shade of red for every woman”, vocalising a trend that has inspired many a design greats. The colour red can instantly change a woman’s demeanour, transforming her from a gawky wallflower to a woman on the prowl. It is no surprise then that so many women of late, are opting for this bold hue when it comes to lipstick shades. A dab of red, and a woman is ready to take on the world, metaphorically speaking of course! You too can experience this surge of confidence by opting for beauty products from Elitify.com’s stellar range of branded make-up products for women. Follow a few simple steps to get the perfect red pout. Exfoliate your lips to remove the dead skin cells, you can use a scrub and then clean off with a tissue, after that hydrate your lips with a moisturising balm for long lasting lip colour. Allow the balm to sink into your lips for about 10 minutes.  Then line the border of your lips with a matching lip liner, which will add volume to your lips and prevent the lipstick from bleeding colour. Then comes the all-important step of applying the lipstick. Once that is done, blend the lipstick with a lip brush to get complete precision.  Allow it to settle into the lips properly.  You can use a tissue dipped in moisturiser to remove any smudges around the lips. After wiping off the smudge marks, you can refine the lipstick colour with a lip brush. For the final touch, lightly dab a translucent lip gloss at the centre of your lips, avoiding the edges. For all these associated cosmetics & women’s beauty accessories visit Elitify.com, India’s premier online shopping destination for women.

Every once in a while, the stars align and you get the chance to witness a perfect amalgamation of fashion, food and good old fashioned revelry. The first ever trunk show held by Elitify.com in association with The Food Mill was one such event. Located in the heart of Delhi’s hip Hauz Khas Village, The Food Mill was the perfect setting for a fun filled afternoon where customers got to experience India’s premiere Style Lounge over a sumptuous Italian buffet that resonated the richness of the ambience.The brainchild of Amit Rawal, Elitify.com is India’s premier luxury portal bringing you the very best in fashion from around the world. Elitify.com started off as “an attempt to encourage Indian men & women to dress better and pay more attention to the finer details of dressing up”, an idea that quickly gained momentum due to the sub-continent’s ever increasing affinity for international brands. What has helped Elitify.com stand out from the crowd of e-retailers is their unflinching attention to customer satisfaction. Services like an on-call personal stylist, customised gifting and a concierge shopper, keep customers coming back for a truly elevated shopping experience.The Trunk Show was organised in a bid to provide to the customer a true sense of what it means to shop from Elitify.com, an enviable line-up of exclusive designer products made available to them at their convenience, on a platform that’s tailor made to suit their needs.  With our team of stylists and fashion experts, coupled with the season’s hottest clothing & accessories from brands such as Ralph Lauren, Knight & Bond, Tory Burch, Alexander McQueen and Michael Kors to name just a few, the Elitify.com Trunk Show proved to be a truly stylish soiree!

Elite Accessories That Accentuate   They say perfection lies in the details, a saying that extends to style as much as it does to any other arena, and a saying, we at Elitify take very seriously. Timeless style boils down to little details such as the colour of your socks, the kind of tie you wear or the timepiece that adorns your wrist. Accessories are truly the real heroes of a standout look. They are the components that make an outfit stand out from the rest. That extra inch on your red soled Louboutin or the tortoise shell frame of your Oliver Peoples sunglasses makes all the difference. Accessories possess the power to transform your clothes! A formal black tuxedo is elevated to the next level in terms of style by the addition of a pair of classic Ray Ban wayfarers which lend an air of mystery and undeniable charisma to the wearer. Case in point, Tom Cruise’s breakout role in the cult 1980’s movie ‘Risky Business’, wherein the addition of wayfarers to Cruise’s look transformed him from a gawky school boy to the epitome of cool. Accessories hold the same transformative powers for women. Think about it, would Carrie Bradshaw be as alluring without her sea of Manolo Blahnik stilettoes? Or would Blair Waldorf have become such an icon of style without her many headbands? Designers have long known the importance of accessories, and it is for this reason that luxury conglomerates such as Louis Vuitton and Chanel earn the maximum revenue from the sale of their accessories.Accessories transcend the generic appeal of clothing to form a real connect with customers. People spend a major chunk of their savings to experience a little slice of heaven by way of a quilted Chanel 2.55 handbag or a knotted Bottega Veneta clutch. French luxury label Hermes even has a 6 years long waiting list for their Birkin bag. Given their ability to transform how a person feels about themselves, it is no surprise that Accessories have acquired an iconic status in recent times! You can find the most exclusive of pieces, right from Herve Leger stilettoes to Baume & Mercier timepieces, at ELITIFY.com, India’s premier style lounge for men & women.

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