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Jun Jiang, Lecturer in Finance @ Mahidol University, Bangkok

Homepage: muic.mahidol.ac.th
Country: Thailand, Language: English
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3 results for Jun Jiang

Yaqian, Zhou and Jun Jiang, 2011, The Impacts of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study on Business and Leisure Traveler at Five Shanghai Budget Hotels. Research Journal of International Studies (Jun Jiang) - Academia.edu

The study aims to explore how the brand equity influences the budget hotel revisit intentions from the customers’ point of view. The results show that, in sequence of the degree of significance, brand loyalty, brand awareness/brand association and
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mahidol.academia.edu 2011-11-17  +  

Srijaroen, Suveera and Jun Jiang, 2011, FINANCIAL PREFERENCES OF LISTED FIRMS IN EMERGING MARKET:THEORY AND PRACTICE IN THE CASE OF THAILAND, Australian Journal of Business and Administration Research, 1(6) (Jun Jiang) - Academia.edu

The study aims to identify the determinants of Thai listed firms’ capital structure using derived theoretical-based models from CAPM and Hamada equations, which incorporate the control variables, i.e. company's operating performance and capital
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mahidol.academia.edu 2011-11-17  +  

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