Hi,
I am a marketing professional interested in an international career.
My main responsibilities are:
• Marketing Communication specialization B2B and B2C, campaign development and measurement through multiples channels: BTL,ATL, online and telemarketing
• Consumer insights, Market research
• Business partnerships development
• Definition and execution of Marketing and Online Strategies to improve the competitive profile of the company
• Agencies, Budget Management and Controlling
• Retail Marketing, Customer Experience, Visual Merchandising coordination, POS Material development
• Marketing and Communication Plan
• Direct experiences in the production and negotiation agreements with FMCG retailers, fashion retail: international buying
• Interfunctional processes of optimization on a European base, developing “efficiency driven” actions to reach cost saving
• Definition of retention strategies, actions on customer and developing the portfolio on prospects
• Product positioning and lifecycle management + collaterals
• Trainings on products and systems to the salesforce
• Media Planning & PR, online campaigns, CRM
Specialties
Product | Brand Manager | Digital | Web Marketing |
Marketing | Merchandising | Travel Retail | Luxury and Consumer Goods |
Coolhunting | International trade | Retail distribution | Concessions | Merchandising & Sales Promotion | Business Development | Internal - External Communications | Co- Marketing Activities| PR: Event Management | Speech Management | Media Relations | Planning - Strategy - Forecasting and Reporting | Lean Six Sigma -
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