News
Pepsi Measures Online Pulse With Social Media Strategy
money.usnews.com
[U.S. News & World Report] - By David Hatch In a world that's swiftly being reshaped by technology, even well-established brands have to play by new digital rules. Pepsi, selected by US News as one of America's Most Connected Companies for its ambitious social media strategy
General Mills Tries Gluten-Free Sales in the Cloud
money.usnews.com
[U.S. News & World Report] - By David Hatch In 2008, executives of the food giant began to notice that people with sensitivity to gluten were finding it difficult to locate foods that lack this protein, found naturally in some grains. A year later, the company launched a website
Bentonville to Silicon Valley: Walmart Thinks Like a Start-up
money.usnews.com
[U.S. News & World Report] - By David Hatch Amazon, Cisco, eBay, Google, Microsoft, Oracle, and Symantec are among the high-tech icons synonymous with Silicon Valley. Here's another company vying to be on the list: Walmart. In recent years, the retail giant that prides itself on
Starbucks Brews Loyalty With Mobile Payment
money.usnews.com
[U.S. News & World Report] - By David Hatch Starbucks makes it easy for customers to buy coffee. So easy, in fact, that they don't even need cash or a credit card. A smartphone will work just fine. To capitalize on the growing popularity of these devices, Starbucks introduced
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